The Cultural Authority

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Hispanicad.com's 2025 Hispanic Market Overview featuring Liz Castells-Heard of INFUSION by Castells highlights the fact that despite the current polit...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...