INFUSION is ideas merging, minds colliding, cultural sensibilities and the infinite possibilities. It's street culture and suites. Borders and bridges, badge and vibes. Hashtags, meta and tribes. Drums, dreams and schemes. Amazon, bodegas. Lowriders, rideshares. Eubonics, electronics. Queen, Bae and Guey. NY, PR and LA, Chinatown and Yay. Tejano, Mexicano y muy Americano.

INFUSION is the power of its people, data and insight. It's listening, living and foresight. It's creators and skaters. Dreads, gamers and threads. Cowboys, the hood and all who do good. Carefree Black Boy, She Se Puede and K-Pop. Reggaetón, rock, anime, hip-hop. Fútbol, football and hoops. Chisme and scoops. Cornbread and corn tacos. Many different beans and greens.

INFUSION is fire, fluid and augmenting. Revolution and ROI. Challenge and reinvention. It’s to amplify our voices, curate and connect. Empower and affect. Mi gente and muy caliente. It’s to monetize our means, to bootstrap our dreams. Learn, play and slay. Bling and Ka-ching. It's about we run families, companies and marathons. And we run hot, late, but never run away.

INFUSION is a catalyst. We're an advocate and analyst. We deep dive, depict and predict. It's history, her story and our story. Of generations, tones, anything goes. It's identity, optimism and pride. Resilience, authenticity and drive. Inclusive and exclusive. Unlimited and exponential.

INFUSION is the cultural agency of the future and now. Culturally rooted, forward thinking, minority empowered, strategically intuitive and ROI-Powered®.

ABOUT US

INFUSION is a top marketing and ad agency delivering Fortune 500 Clients best-in-class Multicultural strategic leadership and business results since 1998 with cultural fluency, analytics, first-of-kind thinking and ROI-Powered Ideas®. No BS. Just Results.

Founded by Liz Castells-Heard, our whip-smart ‘tell it like it is’ Stanford MBA, industry thought leader and creator of the Transculturation™ model, which guides Clients to strategically and profitably integrate cultural fluency across the Marketing P’s.

INFUSION is a WMBE agency comprising of a deeply committed powerhouse team and an entrepreneurial spirit.

See INFUSION as featured on "Viewpoint with Dennis Quaid."

'INFUSION' by definition is a change catalyst that introduces new elements into the mix to make an impact. 'INFUSION' permeates our agency culture. A team with a mix of Multicultural, Client and GM experience. A fusion of cultures, languages and perspectives.

A blend of brains, heart and grit. Ideas merge because everyone weighs in without egos, drama or BS. Marketing that melds art, science and intention. Ads that link branding to action and results.

A place of unity with creative strategists and strategic creatives where ROI keeps us all awake at night and everyone pitches in.

We thank our team, partners and clients, past and present, for their contributions in bringing our website to life, with special thanks to Olivia Juarez, Christopher Loccisano, Igor Piva and Hadji WIlliams.

A team with shared values and goals, passion for life and community—and inspired to be part of something bigger.

Our desire to achieve, do great work and make the impossible, possible is just the start. When we hang out, celebrate, share new experiences, get out of our comfort zone or just laugh, the time spent is just as valuable. Life is not measured by the number of breaths we take, but the number of moments that take our breath away. And this just may make the world a little bit better.

ROI-powered Ideas^®

We know each target’s cultural lens, how it manifests itself and when it matters.

We don’t live in silos

Our Transculturation™ cultural fluency model leverages commonalities and unique needs.

Digital LEADS OUR journey

Listening, personas, shoppable content and influencers are just the start to GetGustos™.

Analytics is our lifeblood

Exhaustive analysis finds that vital need, gap, fact or insight, and we optimize everything.

invested business partner

We drive strategic growth with high quality, precision, accountability and truth.

Firsts are second nature

We did cross-cultural models, webisodes, AR, Meta and Virtual before they were buzzwords.

OUR DIFFERENCE

experiential/pr

• Promotions
• Sponsorships
• Live-Virtual events
• Grassroots
• Media relations
• Community
• Crisis mgmt.
• Partnerships
• Speechwriting

marketing

• 5-P Marketing
• Lifecycle CRM
• Social marketing
• Influencer mgmt.
• Community mgmt.
• Blogger engagement
• Customer care
• Field operations
• Branded entertainment

advertising

• Account planning
• Creative development

• Content creation
• Multimedia production
• Logo, Identity, Naming
• Web development
• Digital/Media planning
• Digital/Media buying
• Optimization

CROSS-DISCIPLINE

• Strategy & Insights
• Business consulting
• Data & Analytics
• Segmentation
• Social listening
• Performance metrics
• Research & Modeling
• Acquisition/CRM
• Journey mapping

OUR SERVICES

OUR WORK

new & cal ente

Cultural Authenticity is a subtle, nuanced art. Our cultural lens affects how we view and process everything. Effective work must be within the target’s content, context, experiences and what matters most. Check out our ROI-Powered Ideas®.

OUR LEADERS

Our product IS the right mix of people.

Keen minds use numbers to find the meaning, our creatives craft stories that matter to many, many get the job done by the numbers & our fearless leaders assure we deliver the numbers.

OUR CLIENTS

OUR CLIENT’S SUCCESS IS ALL THAT MATTERS

Our core clients are in highly competitive categories that demand responsive omnichannel work to drive both short-term sales and long-term value. They enable us to break records and get awards, while the sum of our Client experiences makes us broader thinkers.