The Cultural Authority

RECENT ARTICLES

INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT
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INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia JuĂĄrez has rejoin...

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LARGEST U.S. HISPANIC MEDIA AGENCIES AND AGENCY GROUPS
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LARGEST U.S. HISPANIC MEDIA AGENCIES AND AGENCY GROUPS

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

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TOP 10 THINGS TO AVOID IN MULTICULTURAL MARKETING
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TOP 10 THINGS TO AVOID IN MULTICULTURAL MARKETING

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

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“YO SOY LA PRESIDENTA”
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“YO SOY LA PRESIDENTA”

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

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AS WATER SALES DRY UP, NESTLÉ PANS SODA
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AS WATER SALES DRY UP, NESTLÉ PANS SODA

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But NestlĂŠ, the world's biggest bottled-...

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CASTELLS & ASOCIADOS PROFILE: INTERVIEW WITH LIZ CASTELLS
Featured in hispanicexecutive.com
CASTELLS & ASOCIADOS PROFILE: INTERVIEW WITH LIZ CASTELLS

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

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