18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...

18 Telly Awards. Countless moments that created connection.

“I’ve always been this mix of numbers, intuition,  creativity, and corazón,” she says. “Analytics is my  lifeblood, strategy my superpower, but my hea...

How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.

As America becomes a majority-Multicultural nation, brands can no longer afford to treat culture as a campaign layer—it’s the growth engine itself. This white paper from INFUSION by Castells reveals how cultural fluency drives authentic connection, brand trust, and business results in an era of “culturenomics.”

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Liz Castells-Heard addresses the challenges and biases inherent in using generative AI (Gen AI) for multicultural marketing. While AI has immense pote...

Multiculturals are Fortune 500 companies’ target sweet spot and the core growth customer to futureproof their business given the majority of consumers...

Hispanic Heritage Month (HHM) celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping...

Liz Castells, CEO of INFUSION by Castells, talks about the strategic value of TelevisaUnivision's new client-centric approach: “This collaborative str...

Liz Castells-Heard, CEO of INFUSION discusses the significant growth and developments at the agency emphasizing the agency's expansion in digital, tra...

Effective Hispanic marketing goes beyond language to include cultural connection and optimized bilingual customer journeys. The evolving multicultural...

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...

INFUSION, a leading Multicultural agency, has been in a whirlwind since Covid hit, except instead of struggling with clients, they are struggling to k...

INFUSION, a leading Multicultural agency known for ROI-Powered Ideas and first-of-kind thinking, is pleased to announce that Leticia Juárez has rejoin...

Agencies and agency groups with $2 million or more in estimated 2018 U.S. revenue from Hispanic media activities. Dollars in millions.

‘Getting ethnic consumers’ is not just about leaving money on the table, it will determine which brands win or lose. We are at the tipping point where...

Animated, outspoken and full of life, Liz Castells cites the "survival instinct of an immigrant" as the reason she was driven to form her aw...

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-...

We provide a range of services with a staff of 48 bilingual, bicultural professionals in the areas of account services, creative, media, production an...