Published on February 13th, 2023.
BRANDS DOING JUST BLACK HISTORY MONTH EFFORTS OR BLACK CASTING IN ADS IS NOT EFFECTIVE MARKETING
Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affects how they view and process everything. Being deeply rooted in the Black community is a constant, intentional act of loyalty that both increases companies’ bottom lines and genuinely underscores America’s richness as a people of infusion.
