Published on June 5th, 2022.
SUPER BOWL LVI: THE TEASE PROGRESSES ON THE MULTICULTURAL AD FRONT
Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand teaser ads and social buzz, coupled with demand for authenticity, and the DEI and Census spotlight on Multiculturals...
