Articles & Press

Brands doing just Black History month efforts or Black casting in ads is NOT effective marketing—brands MUST do better! A person’s cultural lens affec...

Liz Castells-Heard was invited to speak on Claritas podcast covering their annual U.S. Hispanic Market Report. She shares the real-world methods INFUS...

"El crecimiento será difícil sin una mercadotecnia hispana efectiva. Nuestro momento al fin ha llegado"...

How we consume content has changed. But, the content's relevance has not. That's perhaps the biggest takeaway Liz Castells offers when asked to share...

Welcome to the Multicultural Marketing Renaissance. Last year, I said ‘the collision of the census, Covid and technology would accelerate the MCM busi...

Anticipation and expectations for the Super Bowl ads were an equal tease with records in spend, $6.5M ad cost, projected viewership, pre-game brand te...

Everyone can learn from the female energy in our lives and women’s contributions, as much as we have to learn from males, ungendered or multiculturals...

My creative director who leads the agency’s African American efforts, Hadji Williams, shared a story about a newspaper ad from his childhood ‘that won...

In November 1961, at the age of five, Liz Castells was presented with a very special birthday cake. She was told to care for it and wait until they ar...

We were proud to bring families together, add some joy during a difficult season and be part of the digital transformation accelerated by the pandemic...

Just how important is the 2020 Census to attracting advertisers to the U.S. Hispanic market? "It's pretty important." Liz Castells, who head...

With the "Black Lives Matter" movement and a COVID-19 pandemic that only seems to worsen in key locales where high-density Black or Hispanic...