Driving dealer traffic and #1 share with target model strategies, 360º media, experiences and geo-targeting, tied at the hip with our GM partners.

spectrum

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toyota

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Mcdonald’s

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award winning

Las Ruedas del Destino ‘The Wheels of Destiny’ novela

Our telenovela starring a feisty teen wanting a Toyota over her ‘Quinceañera’ and a colorful cast with diverse Toyota models drove social fandom and over-the-top sales growth.

MY HYBRID LIFE

Luis Coronel shares his Prius Hybrid experience in his #MiVidaHybrid bicultural life across platforms, events and road trip sweepstakes to boost Toyota’s share.