It's About Transculturation

INFUSION is ideas merging, minds colliding, cultural sensibilities and the infinite possibilities. It's street culture and suites. Borders and bridges, badge and vibes. Hashtags, meta and tribes. Drums, dreams and schemes. Amazon, bodegas. Lowriders, rideshares. Eubonics, electronics. Queen, Bae and Guey. NY, PR and LA, Chinatown and Yay. Tejano, Mexicano y muy Americano.

INFUSION is the power of its people, data and insight. It's listening, living and foresight. It's creators and skaters. Dreads, gamers and threads. Cowboys, the hood and all who do good. Carefree Black Boy, She Se Puede and K-Pop. Reggaetón, rock, anime, hip-hop. Fútbol, football and hoops. Chisme and scoops. Cornbread and corn tacos. Many different beans and greens.

INFUSION is fire, fluid and augmenting. Revolution and ROI. Challenge and reinvention. It’s to amplify our voices, curate and connect. Empower and affect. Mi gente and muy caliente. It’s to monetize our means, to bootstrap our dreams. Learn, play and slay. Bling and Ka-ching. It's about we run families, companies and marathons. And we run hot, late, but never run away.

INFUSION is a catalyst. We're an advocate and analyst. We deep dive, depict and predict. It's history, her story and our story. Of generations, tones, anything goes. It's identity, optimism and pride. Resilience, authenticity and drive. Inclusive and exclusive. Unlimited and exponential.

INFUSION is the cultural agency of the future and now. Culturally rooted, forward thinking, minority empowered, strategically intuitive and ROI-Powered®.

ABOUT US

INFUSION is a top marketing and ad agency delivering Fortune 500 Clients best-in-class Multicultural strategic leadership and business results since 1998 with cultural fluency, analytics, first-of-kind thinking and ROI-Powered Ideas®. No BS. Just Results.

Founded by Liz Castells-Heard, our whip-smart ‘tell it like it is’ Stanford MBA, industry thought leader and creator of the Transculturation™ model, which guides Clients to strategically and profitably integrate cultural fluency across the Marketing P’s.

INFUSION is a WMBE agency with LA and NY offices, a deeply committed powerhouse team and an entrepreneurial spirit.

See INFUSION as featured on "Viewpoint with Dennis Quaid."

'INFUSION' by definition is a change catalyst that introduces new elements into the mix to make an impact. 'INFUSION' permeates our agency culture. A team with a mix of Multicultural, Client and GM experience. A fusion of cultures, languages and perspectives.

A blend of brains, heart and grit. Ideas merge because everyone weighs in without egos, drama or BS. Marketing that melds art, science and intention. Ads that link branding to action and results.

A place of unity with creative strategists and strategic creatives where ROI keeps us all awake at night and everyone pitches in.

We thank our team, partners and clients, past and present, for their contributions in bringing our website to life, with special thanks to Olivia Juarez, Christopher Loccisano, Igor Piva and Hadji WIlliams.

A team with shared values and goals, passion for life and community—and inspired to be part of something bigger.

Our desire to achieve, do great work and make the impossible, possible is just the start. When we hang out, celebrate, share new experiences, get out of our comfort zone or just laugh, the time spent is just as valuable. Life is not measured by the number of breaths we take, but the number of moments that take our breath away. And this just may make the world a little bit better.

German shepherd dog, Picture frame, Vertebrate, Carnivore, Window, Mammal, Fawn

Flash photography, Hair, Face, Smile, Skin, Hairstyle, Eyebrow, Muscle, Eyelash, Makeover

Vision care, Guitar accessory, Sun hat, White, Bottle, Goggles, Eyewear, Barware, Sunglasses

Luggage and bags, Jeans, Trousers, Smile, Shoe, Leg, Chair, Thigh, Knee, Sneakers

Facial expression, Fashion design, Clothing, Face, Smile, Head, Hairstyle, Dress, Happy, Fun

Sky, Cloud, Shorts, Smile, Gesture, Happy, Tree, Leisure, Hat

Road surface, Urban design, Public space, Material property, Building, Daytime, Window, Yellow, Biome, Grass

Motor vehicle, Automotive exterior, Sky, Workwear

Social group, Wine glass, Alcoholic beverage, Smile, Tableware, Table, Drinkware, Fun, Drink, Chair

Plant, Shirt, Smile, Vertebrate, Mouth, Muscle, Organ, Human, Pineapple, Ananas

Natural environment, Motor vehicle, Water, Smile, Shirt, White, Chair, Human, Boat, Sunglasses

Plucked string instruments, Musical instrument, Violin family, Hat, Plant, Musician, Tie, Viola

Smile, Iris, Tableware, Drink, Necklace, Leisure

Vision care, Sun hat, Clothing, Face, Glasses, Cap, Beard, Smile, Plant

Leg, Smile, Wood, Stairs, Flooring, Floor, Knee

Tableware, Smile, Table, Drinkware, Furniture, White, Dishware, Black, Chair, Textile

Automotive tire, Motor vehicle, Wheel, Car, Hood, Plant

Hair, Smile, Face, Organ, Tableware, Iris, Interaction, Dress, Leisure

Flash photography, Smile, Mouth, Muscle, Organ, Human, Happy, Finger, Leisure, Cool

Vision care, Fashion design, Face, Head, Hairstyle, Eyewear, Sunglasses, Entertainment, Headgear, Cool

Cookware and bakeware, Picture frame, Tableware, Countertop, Food, Kitchen, Cuisine, Chef, Apron, Cooking

Vision care, Alcoholic beverage, Smile, Glasses, Hand, Arm, Bottle, Eyewear, Drink, Finger

Facial expression, Flash photography, Smile, Bookcase, Dress, Iris, Interaction, Shelf

Flash photography, Smile, Cheek, Lip, Chin, Eyebrow, Eye, Mouth, Eyelash, Jaw

Wine glass, Champagne stemware, Smile, Tableware, Drinkware, Table, Plate, Drink

Outdoor recreation, Stunt performer, Water

Flash photography, Smile, Sleeve, Iris, Necklace

Body jewelry, Smile, Organ, Iris, Necklace

Fashion, Smile, Purple, Entertainment, Pink

Luggage and bags, Urban design, Building, Sky, Infrastructure, Travel, Neighbourhood, Sneakers, Bag, Leisure

Tower block, Sky, Skyscraper, Building, Cloud, Window, Dusk, Afterglow, Neighbourhood

Vision care, Hair, Glasses, Smile, Hairstyle, Muscle, Organ, Human, Beard, Eyewear

Motorcycle helmet, Automotive tire, Off-road racing, Wheel, Motocross, Enduro, Vehicle

Dog breed, Smile, Tartan, Toy, Carnivore, Lap, Plaid, Fawn

Vision care, Glasses, Smile, Goggles, Sky, Sunglasses, Eyewear, Happy, Travel, Pink

Footwear, Smile, Trousers, Shoe, Green, Coat, Standing, Leisure

Fashion design, Face, Smile, Hair, Head, Outerwear, Coat, Tie

Personal computer, Interior design, Output device, Laptop, Comfort, Gadget, Standing, Mammal

Alcoholic beverage, Smile, Tableware, Table, Drinkware, Bottle, Chair, Drink, Fun, Plate

Urban design, Street fashion, Plant, Building, Leg, Mammal, Leisure, Travel

Facial expression, Vision care, Smile, Coat, Organ, Tie, Sunglasses, Fashion, Mammal, Tableware

Naval architecture, Smile, Glasses, Boat, Photograph, Watercraft, Hat, Goggles, White, Sunglasses

Wine glass, Tableware, Table, Drinkware, Smile, Orange, Bottle, Plant, Stemware

Musical instrument, Social group, Footwear, Jeans, Shoe, Hat, Guitar, Leisure, Entertainment

Social group, Clothing, Smile, Outerwear, Hairstyle, Green, Product, Sleeve, Happy, Gesture

Facial expression, Face, Smile, Sunglasses, Product, Shorts, Eyewear, Hat, T-shirt, Tree

Flash photography, Smile, Muscle, Organ, Iris, Happy, Fun

Vision care, Smile, Tableware, Table, Human, Dishware, Drinkware, Bottle, Barware, Customer

Vision care, Forehead, Glasses, Chin, Eyebrow, Beard, Eyewear, Jaw, Cap, Cool

Forehead, Nose, Chin, Mouth, Beard, Jaw, Skull, Bone

Staple food, Tableware, Ingredient, Recipe, Orange, Cuisine, Bun, Dish

ROI-powered Ideas^®

We know each target’s cultural lens, how it manifests itself and when it matters.

We don’t live in silos

Our Transculturation™ cultural fluency model leverages commonalities and unique needs.

Digital LEADS OUR journey

Listening, personas, shoppable content and influencers are just the start to GetGustos™.

Analytics is our lifeblood

Exhaustive analysis finds that vital need, gap, fact or insight, and we optimize everything.

invested business partner

We drive strategic growth with high quality, precision, accountability and truth.

Firsts are second nature

We did cross-cultural models, webisodes, AR, Meta and Virtual before they were buzzwords.

OUR DIFFERENCE

experiential/pr

• Promotions
• Sponsorships
• Live-Virtual events
• Grassroots
• Media relations
• Community
• Crisis mgmt.
• Partnerships
• Speechwriting

marketing

• 5-P Marketing
• Lifecycle CRM
• Social marketing
• Influencer mgmt.
• Community mgmt.
• Blogger engagement
• Customer care
• Field operations
• Branded entertainment

advertising

• Account planning
• Creative development

• Content creation
• Multimedia production
• Logo, Identity, Naming
• Web development
• Digital/Media planning
• Digital/Media buying
• Optimization

CROSS-DISCIPLINE

• Strategy & Insights
• Business consulting
• Data & Analytics
• Segmentation
• Social listening
• Performance metrics
• Research & Modeling
• Acquisition/CRM
• Journey mapping

OUR SERVICES

OUR WORK

new & cal ente

Spectrum

Automotive parking light, Mode of transport, Car, Tire, Wheel, Vehicle, Lighting

TOYOTA

Land vehicle, Automotive lighting, Car, Grille, Hood, Light

MCDONALD’S

AWARD
WINNING

Cultural Authenticity is a subtle, nuanced art. Our cultural lens affects how we view and process everything. Effective work must be within the target’s content, context, experiences and what matters most. Check out our ROI-Powered Ideas®.

OUR LEADERS

Our product IS the right mix of people.

Keen minds use numbers to find the meaning, our creatives craft stories that matter to many, many get the job done by the numbers & our fearless leaders assure we deliver the numbers.

SEE our leaders >

OUR CLIENTS

Our Clients Success IS our Measure of Success, and we answer only to them.

Our clients are in highly competitive categories requiring responsive omnichannel work to drive both short-term sales and long-term value and have enabled us to break sales records and get awards.

Our knowledge is the sum of all our diverse Client experiences.

OUR CLIENT’S SUCCESS IS ALL THAT MATTERS

Our core clients are in highly competitive categories that demand responsive omnichannel work to drive both short-term sales and long-term value. They enable us to break records and get awards, while the sum of our Client experiences makes us broader thinkers.

CORE CLIENTS

GOT US STARTED

PROJECTS

LEADERS EXPERIENCE

PRO-BONO

Drinkware, Gesture, Tableware, Finger, Font

LET OUR CLIENTS

SPEAK FOR US

Multicultural consumers represent about 40% of our customer base, and even the majority in some markets. With INFUSION, we’ve been able to impact and grow our Multicultural sales and customer base year over year. And that's across the diverse Hispanic, African American and Asian audiences. With INFUSION's strong leadership and creative strategists and my team’s strategic guidance, we’ve been able to create magic...and amazing programs that truly capture the hearts and minds of the Multicultural consumer. We are grateful to have INFUSION as our partner because through their progressive thinking we’ve been able to tap into a social environment to reach them in new, different ways than companies have done in the past.

- Marisol Martínez, Group Vice President of Marketing, Charter Communications

INFUSION by castells is a high-energy, powerful agency that makes the needle move and a trusted partner who has been deeply involved in our business for decades. They consistently get us results based on sound strategic analysis, motivating creative and innovative media. I cannot be in business without showing a strong ROI, so I need to know that the programs are in place not for awards, but based on what I need. They have a strong team top to bottom with General and Multicultural market experience, great execution, a lot of guts and led by a marketing guru and outstanding partners. We can’t ask for more.

- Max Gallegos, Executive Marketing Director, McDonald's, LA Region

Automotive design, Plant, Houseplant, Flowerpot, Flooring, Building

NEW Y RK

60 East 42nd Street

Suite 5200

NEW YORK, NY 10165

(646) 609-5600

L S ANGELES

865 S. Figueroa Street

Suite 1200

Los Angeles, CA 90017

(213) 688-7217

JOIN A GROwing place you can call home with name brands, industry legends AND PASSION.

INFUSION offers full benefits, health insurance (even for pets), paid time off, flexible home and office schedule, cool DTLA and NYC offices, 401(k) and company matching, paid outside training, parking or Metro Pass, free snacks, Movie Pizza Fridays, Referral Bonuses...and hugs.

NEW BUSINESS

Liz Castells-Heard

CEO, Chief Strategy Officer

liz@adcastells.com

Rod Ribeiro

Co-Chief Creative Officer

rodrigo@adcastells.com

LETICIA JUÁREZ

PARTNER, STRATEGY & MARKETING

LETICIA@adcastells.com

INFORMATION

dave J. hernÁndez

Executive Business partner

dave@adcastells.com

CAREERS

Melissa Ojeda

VP, Human Resources

melissa@adcastells.com

Small to medium-sized cats, Dog breed, Carnivore, Felidae

Let's talk >

Careers

See our open positions >

Ideal candidate is a proactive problem solver with Multicultural fluency and marketing experience, a “can do” attitude, with both strategic and executional expertise who thrives in a high-energy, fast-paced team environment to develop powerful creative work, marketing plans and campaigns across 360° tactics. Must love direct response marketing as much as brand work. Able to think strategically, innovate and present ideas and solutions both internally and to the client, and be flexible to client requests. Being both a team player and self-starter are required. Equally comfortable in an entrepreneurial agency and corporate client environment. We are looking for the right fit, so the level can vary. This is not a 9 to 5 job, but definitely flexible. No egos, drama, or BS please.

Ideal fit and environment

SR. producer

New York, NY (Hybrid)

LEARN MORE >

Sr. producer

Los Angeles, CA (Hybrid)

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Account Director

New York, NY (Hybrid)

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jr. art director

Los Angeles, CA (Hybrid)

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Responsibilities

Collaborate closely with Art Directors, Production Designers, Project Managers and Account Teams
Prepare final digital files adhering to provided specs and technical requirements for print and digital output/upload via FTP site to printer vendors and developers
Version out existing approved concepts to a variety of sizes and specs for production and upload to printers
Archive jobs properly on server. Back up files daily.
Transmit files as necessary for client approvals or to outside vendor(s)
Communicate status and completion of jobs to Project Managers, Art Directors and Account Teams
Adhere to strict deadlines
Ability to work on direct mail, print, digital, presentation decks among other media formats
Lead Print Production calls with printers/clients

LEARN MORE >

production designer

Los Angeles, CA (Hybrid)

The Account Director for our DRTV/Digital team will work on the Agency’s largest telecom/mobile account specializing in African American segment insights, work, and process, serve as the main contact between client and agency teams in NY and LA. Reports to the Partner, Marketing and Strategy. Ideal candidate is proactive and a problem solver with a “can do” attitude, with both strategic and executional expertise. We are looking for the right fit, so the position level can vary.

LEARN MORE >

Account Director

New York, NY (Hybrid)

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Account Director

New York, NY (Hybrid)

Requirements:

A driven and organized individual with a strong skill set both in graphic design and concept development.
Bilingual in Spanish
great skills using Creative Suite programs such as Photoshop, InDesign, Illustrator plus Microsoft word, Power Point and keynote.

Candidates applying to this position must submit a portfolio!

LEARN MORE >

Jr Art Director

Los Angeles, CA (Hybrid)

The Assistant Account Executive is a highly motivated, energetic individual who is responsible for mid-scale projects and the day-to-day execution of marketing activities, while providing support to the Senior Account teams. This role is on the agency’s largest telecom account, which executes DRTV, Brand and Digital campaigns for both the Hispanic and African American segment. We’re looking for a candidate with a great positive attitude, excellent communication skills and eagerness to learn and provide support to senior team members...

LEARN MORE >

Assistant account Executive

Los Angeles, CA (Hybrid)

INFUS ONISMS

INFUSION is our AGENCy, our culture and it comes from the top

This is reflected in our quotable team insights.

SEE OUR INFUSIONISMS >

LIZ SPEAKS

INFUSED & UNFILTERED

with the ‘Dale Mama’

get ENLIGHTENED >

It's about transculturatioN

^TM